An integrated marketing campaign for Traders Hotel, Manila rebranding to Hotel Jen, Manila
Traders Hotel, Manila was rebranded and managed by Shangri-La in 1995. It has gone through a number of changes in terms of corporate image since then. From Holiday Inn, the hotel was rebranded to Traders By Shangri-La then changed to Traders Hotel then back to Traders Hotel By Shangri-La. Although t...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4896 |
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| Institution: | De La Salle University |
| Language: | English |