Factors influencing consumers' purchase decision of automobiles in Metro Manila
The automotive industry in the Philippines continues to grow over the past years. But with the onset of new Comprehensive Tax Reform Program in 2018 and consumers product and brand switching, it becomes challenging for automotive companies on how to improve sales and consumer retention. The objectiv...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5464 |
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| Institution: | De La Salle University |
| Language: | English |