The effects of online-specific FoMO on generation Z’s masstige brand consumption
The purpose of this research is to investigate the effect of Fear of Missing Out (FoMO) on Generation Z‘s consumption behaviour of masstige brand apparels. Structural equation modeling was used in this study. The conceptual model adopts the integrated theoretical model of Hagger et al. which integra...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6418 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13493/viewcontent/MENDOZA_MDB2.pdf |
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| Institution: | De La Salle University |
| Language: | English |