Strengthening awareness of brand promise among employees

• Main Author: Quilinquin, Schubert Seir T.
• Format: text
• Language: English
• Published: Animo Repository 2019
• Subjects: Branding (Marketing); Employees—Attitudes; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/7048
• Institution: De La Salle University

This paper is focused on strengthening awareness of brand promise among the employees of Mang Inasal. There was no really a formal venue to inform and to discuss to the employees the brand promise of the company. In fact, based on the 2018 attrition report, sense of community is the 2nd top reason w...