Legit check! Assessing the influence of linguistic cues in online reviews on consumers' purchase intention with the mediating role of perceived authenticity

• المؤلفون الرئيسيون: Dela Merced, Norman Daniel Miguel, Elizon, Justine Camilla Denise Blanco, Salita, Shawn Rejel Santiago, Sy, Ann Beryl Yu
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Consumer behavior; Consumer complaints; Electronic commerce; Disinformation; E-Commerce
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/10; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1009/viewcontent/salita_Redacted.pdf
• المؤسسة: De La Salle University

E-commerce has revolutionized the way consumers shop for goods and services, and there have been recent drastic developments in the industry due to the COVID-19 pandemic. However, the way online reviews are crafted has also evolved with the changing landscape of online shopping–making more online co...