Situational factors on the impulse buying behavior of undergraduates on Shopee: The moderating effect of ease of use

• المؤلفون الرئيسيون: Fernandez, Arianne Romelle R., Mah, Margarette Frances O., Malantic, Athena Felice A., Yanson, Riana Micole O.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Impulse buying; Teleshopping; E-Commerce; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/110; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1040/viewcontent/Situational_factors2_on_the_impulse_buying_behavior_of_undergradua_Redacted.pdf

Online shopping has been an increasingly popular method for purchasing items among the young consumers located in the Philippines. Moreover, online shopping sites and mobile applications have been emerging to accommodate the demand for the market set by the growth of digital developments. Accordingl...