Product-behavior targeting: Affective design method for sustainability

• Main Author: Seva, Rosemary R.
• Format: text
• Published: Animo Repository 2019
• Subjects: Product design—Psychological aspects; Sustainable design; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/1466
• Institution: De La Salle University

Methods that promote sustainable consumption have not considered the use of emotions to influence behavior. Affective design methodologies usually focus in stimulating sales such as Kansei and Citarasa Engineering. The use of affect as a driver to change behavior had not been given much consideration in product design literature. Although many products have been conceptualized to change behavior the methods used to incorporate behavior-changing attributes was not emotion. Product-Behavior Targeting is proposed to use the potential of emotion in promoting sustainable behavior through product/system design. It starts with the identification of a behavior that designers sought to change, and then the decision to use a specific set emotions to integrate into the product. Product concepts are derived from previous experiences that generate the emotions identified. The framework seeks to develop a database of these experiences and product concepts that match specific emotions. © 2019 Turkiye Klinikleri Journal of Medical Sciences. All rights reserved.