Product-behavior targeting: Affective design method for sustainability

• Main Author: Seva, Rosemary R.
• Format: text
• Published: Animo Repository 2019
• Subjects: Product design—Psychological aspects; Sustainable design; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/1466
• Institution: De La Salle University

Methods that promote sustainable consumption have not considered the use of emotions to influence behavior. Affective design methodologies usually focus in stimulating sales such as Kansei and Citarasa Engineering. The use of affect as a driver to change behavior had not been given much consideratio...