Grocery product arrangement using cluster analysis

• Main Authors: Seva, Rosemary R., Carandang, Carmi, Lim, Katrina, Khoo, Jade Marie A., Gutierrez, Alma Maria Jennifer A., Tangsoc, Jazmin C.
• Format: text
• Published: Animo Repository 2019
• Subjects: Display of merchandise; Supermarkets; Consumer behavior; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/2512
• Institution: De La Salle University

Literature on grocery layout improvements are limited. Grocery owners do not consider customer expectations in layout design. This study aims to determine products that must be grouped together in a grocery store based on customer's expected adjacency. The main method used is card sorting to id...