Grocery product arrangement using cluster analysis
Literature on grocery layout improvements are limited. Grocery owners do not consider customer expectations in layout design. This study aims to determine products that must be grouped together in a grocery store based on customer's expected adjacency. The main method used is card sorting to id...
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Main Authors: | Seva, Rosemary R., Carandang, Carmi, Lim, Katrina, Khoo, Jade Marie A., Gutierrez, Alma Maria Jennifer A., Tangsoc, Jazmin C. |
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Format: | text |
Published: |
Animo Repository
2019
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Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/2512 |
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Institution: | De La Salle University |
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