The discourse of print advertising in the Philippines: Generic structures and linguistic features

• Main Author: Dayag, Danilo T.
• Format: text
• Published: Animo Repository 2021
• Subjects: Language and languages in advertising; Linguistic analysis (Linguistics); Genre prints; Advertising and Promotion Management; South and Southeast Asian Languages and Societies
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/3882
• Institution: De La Salle University

This paper aims to examine the generic structures and linguistic properties of ads in Philippine magazines. Taken from the Corpus of Asian Magazine Advertising: The Philippine Database, the corpus consists of seventy-four ads for consumer nondurables such as medicines, vitamins and food supplements,...