Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard
Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a F...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2018
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/5994 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Summary: | Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a Filipino social enterprise, CalaBoo Dairy Yard. Through an in-depth, semi-structured interview, it was found out that the CalaBoo Dairy Yard employs entrepreneurial marketing. This result validates Ignat and Leon’s study despite the difference in context both industry-wise and country-wise |
|---|