Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard
Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a F...
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oai:animorepository.dlsu.edu.ph:faculty_research-68142022-05-30T02:26:55Z Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard Jimenez, Shieradel V. Balatbat, Maricel S. Jimenez, Emmanuel Fernando C. Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a Filipino social enterprise, CalaBoo Dairy Yard. Through an in-depth, semi-structured interview, it was found out that the CalaBoo Dairy Yard employs entrepreneurial marketing. This result validates Ignat and Leon’s study despite the difference in context both industry-wise and country-wise 2018-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/5994 Faculty Research Work Animo Repository Marketing Industries—Social aspects Business Administration, Management, and Operations Marketing |
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De La Salle University |
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De La Salle University Library |
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Asia |
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Philippines Philippines |
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De La Salle University Library |
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DLSU Institutional Repository |
| topic |
Marketing Industries—Social aspects Business Administration, Management, and Operations Marketing |
| spellingShingle |
Marketing Industries—Social aspects Business Administration, Management, and Operations Marketing Jimenez, Shieradel V. Balatbat, Maricel S. Jimenez, Emmanuel Fernando C. Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard |
| description |
Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a Filipino social enterprise, CalaBoo Dairy Yard. Through an in-depth, semi-structured interview, it was found out that the CalaBoo Dairy Yard employs entrepreneurial marketing. This result validates Ignat and Leon’s study despite the difference in context both industry-wise and country-wise |
| format |
text |
| author |
Jimenez, Shieradel V. Balatbat, Maricel S. Jimenez, Emmanuel Fernando C. |
| author_facet |
Jimenez, Shieradel V. Balatbat, Maricel S. Jimenez, Emmanuel Fernando C. |
| author_sort |
Jimenez, Shieradel V. |
| title |
Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard |
| title_short |
Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard |
| title_full |
Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard |
| title_fullStr |
Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard |
| title_full_unstemmed |
Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard |
| title_sort |
marketing in a philippine social enterprise: the case of calaboo dairyard |
| publisher |
Animo Repository |
| publishDate |
2018 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/5994 |
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1767196436951203840 |