Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard

• Main Authors: Jimenez, Shieradel V., Balatbat, Maricel S., Jimenez, Emmanuel Fernando C.
• Format: text
• Published: Animo Repository 2018
• Subjects: Marketing; Industries—Social aspects; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/5994
• Institution: De La Salle University

Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a F...