Marketing in a Philippine social enterprise: The case of CalaBoo Dairyard
Social enterprises operate with a dual mission. Profit while considered important must be pursued side by side with a social mission. This duality of purpose impacts how social enterprises operate. Patterned after the study of Ignat and Leon, the study aimed to discover how marketing was done in a F...
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| Main Authors: | , , |
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| Format: | text |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/5994 |
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| Institution: | De La Salle University |
