Value-based distribution of I.T. security products in the Philippines
While the network security market's growth is on an upswing, there is a seeming lack of prioritization by the members of the distribution channel. This study aims to show how a Philippine I.T. distributor applied value-based distribution practices to help a global network security brand penetra...
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| Format: | text |
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Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/8042 |
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| Institution: | De La Salle University |
| Summary: | While the network security market's growth is on an upswing, there is a seeming lack of prioritization by the members of the distribution channel. This study aims to show how a Philippine I.T. distributor applied value-based distribution practices to help a global network security brand penetrate the B2B market by first, captivating the value-added resellers. This does not only translate to increased business and profits to the channel members but also a sense of service to the business community as they are enabled to mitigate their network security risks and maintain business productivity. |
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