Value-based distribution of I.T. security products in the Philippines

• Main Author: Lim, Madel Baljon
• Format: text
• Published: Animo Repository 2011
• Subjects: Computer networks—Security measures; Business logistics; Technology and Innovation
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/8042
• Institution: De La Salle University

While the network security market's growth is on an upswing, there is a seeming lack of prioritization by the members of the distribution channel. This study aims to show how a Philippine I.T. distributor applied value-based distribution practices to help a global network security brand penetra...