Value-based distribution of I.T. security products in the Philippines
While the network security market's growth is on an upswing, there is a seeming lack of prioritization by the members of the distribution channel. This study aims to show how a Philippine I.T. distributor applied value-based distribution practices to help a global network security brand penetra...
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2011
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oai:animorepository.dlsu.edu.ph:faculty_research-86942023-01-17T00:59:25Z Value-based distribution of I.T. security products in the Philippines Lim, Madel Baljon While the network security market's growth is on an upswing, there is a seeming lack of prioritization by the members of the distribution channel. This study aims to show how a Philippine I.T. distributor applied value-based distribution practices to help a global network security brand penetrate the B2B market by first, captivating the value-added resellers. This does not only translate to increased business and profits to the channel members but also a sense of service to the business community as they are enabled to mitigate their network security risks and maintain business productivity. 2011-09-09T07:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/8042 Faculty Research Work Animo Repository Computer networks—Security measures Business logistics Technology and Innovation |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
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Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| topic |
Computer networks—Security measures Business logistics Technology and Innovation |
| spellingShingle |
Computer networks—Security measures Business logistics Technology and Innovation Lim, Madel Baljon Value-based distribution of I.T. security products in the Philippines |
| description |
While the network security market's growth is on an upswing, there is a seeming lack of prioritization by the members of the distribution channel. This study aims to show how a Philippine I.T. distributor applied value-based distribution practices to help a global network security brand penetrate the B2B market by first, captivating the value-added resellers. This does not only translate to increased business and profits to the channel members but also a sense of service to the business community as they are enabled to mitigate their network security risks and maintain business productivity. |
| format |
text |
| author |
Lim, Madel Baljon |
| author_facet |
Lim, Madel Baljon |
| author_sort |
Lim, Madel Baljon |
| title |
Value-based distribution of I.T. security products in the Philippines |
| title_short |
Value-based distribution of I.T. security products in the Philippines |
| title_full |
Value-based distribution of I.T. security products in the Philippines |
| title_fullStr |
Value-based distribution of I.T. security products in the Philippines |
| title_full_unstemmed |
Value-based distribution of I.T. security products in the Philippines |
| title_sort |
value-based distribution of i.t. security products in the philippines |
| publisher |
Animo Repository |
| publishDate |
2011 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/8042 |
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1767196807896498176 |