Singapore Airlines 2001 (A)

Singapore Airlines 2001 (A)

The case describes how Singapore Airlines (SIA) evolved from a fledging player in the 1960s into an industry leader in the airline industry. In the process, SIA rewrote the rules for competition and earned accolades for its excellent aviation record, young fleet of planes and a reputation for delig...

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Main Authors: Allampalli, D. G., Toh, Thian Ser
Other Authors: Nanyang Business School
Format: Case Study
Language:English
Published: 2013
Subjects:
DRNTU::Business
Online Access:https://hdl.handle.net/10356/100011
http://hdl.handle.net/10220/13679
http://www.asiacase.com/case/ntuAbcc/sia-A.html
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-100011
record_format dspace
spelling sg-ntu-dr.10356-1000112023-05-19T06:44:42Z Singapore Airlines 2001 (A) Allampalli, D. G. Toh, Thian Ser Nanyang Business School Singapore Airlines Asian Business Case Centre DRNTU::Business The case describes how Singapore Airlines (SIA) evolved from a fledging player in the 1960s into an industry leader in the airline industry. In the process, SIA rewrote the rules for competition and earned accolades for its excellent aviation record, young fleet of planes and a reputation for delighting customers. Bilateral air service agreements negotiated between individual nations limited the routes of a given airline and hence the airline's growth. The global airline industry had responded to this challenge with a mix of acquisition, strategic alliances (for e.g., the STAR alliance) and related diversification strategies. But would these strategies be sustainable in the near future? What course of action should SIA undertake? 2013-09-25T06:20:33Z 2019-12-06T20:15:01Z 2013-09-25T06:20:33Z 2019-12-06T20:15:01Z 2001 2001 Case Study Toh, T. S., & Allampalli, D. G. (2001). Singapore Airlines 2001 (A). Singapore: The Asian Business Case Centre, Nanyang Technological University. https://hdl.handle.net/10356/100011 http://hdl.handle.net/10220/13679 http://www.asiacase.com/case/ntuAbcc/sia-A.html en © 2001 Nanyang Technological University, Singapore. All rights reserved. No part of this publication may be copied, stored, transmitted, altered, reproduced or distributed in any form or medium whatsoever without the written consent of Nanyang Technological University. 17 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Allampalli, D. G.
Toh, Thian Ser
Singapore Airlines 2001 (A)
description The case describes how Singapore Airlines (SIA) evolved from a fledging player in the 1960s into an industry leader in the airline industry. In the process, SIA rewrote the rules for competition and earned accolades for its excellent aviation record, young fleet of planes and a reputation for delighting customers. Bilateral air service agreements negotiated between individual nations limited the routes of a given airline and hence the airline's growth. The global airline industry had responded to this challenge with a mix of acquisition, strategic alliances (for e.g., the STAR alliance) and related diversification strategies. But would these strategies be sustainable in the near future? What course of action should SIA undertake?
author2 Nanyang Business School
author_facet Nanyang Business School
Allampalli, D. G.
Toh, Thian Ser
format Case Study
author Allampalli, D. G.
Toh, Thian Ser
author_sort Allampalli, D. G.
title Singapore Airlines 2001 (A)
title_short Singapore Airlines 2001 (A)
title_full Singapore Airlines 2001 (A)
title_fullStr Singapore Airlines 2001 (A)
title_full_unstemmed Singapore Airlines 2001 (A)
title_sort singapore airlines 2001 (a)
publishDate 2013
url https://hdl.handle.net/10356/100011
http://hdl.handle.net/10220/13679
http://www.asiacase.com/case/ntuAbcc/sia-A.html
_version_ 1770566047010652160

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