Singapore Airlines 2001 (A)

• Main Authors: Allampalli, D. G., Toh, Thian Ser
• Other Authors: Nanyang Business School
• Format: Case Study
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: https://hdl.handle.net/10356/100011; http://hdl.handle.net/10220/13679; http://www.asiacase.com/case/ntuAbcc/sia-A.html
• Institution: Nanyang Technological University

The case describes how Singapore Airlines (SIA) evolved from a fledging player in the 1960s into an industry leader in the airline industry. In the process, SIA rewrote the rules for competition and earned accolades for its excellent aviation record, young fleet of planes and a reputation for delig...