Singapore Airlines 2001 (A)
The case describes how Singapore Airlines (SIA) evolved from a fledging player in the 1960s into an industry leader in the airline industry. In the process, SIA rewrote the rules for competition and earned accolades for its excellent aviation record, young fleet of planes and a reputation for delig...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/100011 http://hdl.handle.net/10220/13679 http://www.asiacase.com/case/ntuAbcc/sia-A.html |
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| Institution: | Nanyang Technological University |
| Language: | English |