High-tech associates (B) : accept the CRM challenge?
In late 1998, Singapore-based High-Tech Associates Pte. Ltd. (High-Tech) embraced the e-business challenge by developing a new stream of services designed to satisfy two key client groups: upstart 'dot coms' promising to offer new and innovative ways of doing business and 'old economy...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/100014 http://hdl.handle.net/10220/13540 http://www.asiacase.com/case/ntuAbcc/hiTechAssoc-B.html |
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| Institution: | Nanyang Technological University |
| Language: | English |