Information overload and skepticism in advertising.
Our study aims to investigate how information overload can relate to skeptical attitudes towards various attributes of advertising.
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2008
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| Online Access: | http://hdl.handle.net/10356/10008 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-100082023-05-19T07:23:12Z Information overload and skepticism in advertising. Tan, Tu Zhi. Tang, Shunqing. To, Cheryl Dawn Yiwen. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising Our study aims to investigate how information overload can relate to skeptical attitudes towards various attributes of advertising. 2008-09-24T07:38:46Z 2008-09-24T07:38:46Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10008 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Advertising |
| spellingShingle |
DRNTU::Business::Advertising Tan, Tu Zhi. Tang, Shunqing. To, Cheryl Dawn Yiwen. Information overload and skepticism in advertising. |
| description |
Our study aims to investigate how information overload can relate to skeptical attitudes towards various attributes of advertising. |
| author2 |
Sangwan, Sunanda |
| author_facet |
Sangwan, Sunanda Tan, Tu Zhi. Tang, Shunqing. To, Cheryl Dawn Yiwen. |
| format |
Final Year Project |
| author |
Tan, Tu Zhi. Tang, Shunqing. To, Cheryl Dawn Yiwen. |
| author_sort |
Tan, Tu Zhi. |
| title |
Information overload and skepticism in advertising. |
| title_short |
Information overload and skepticism in advertising. |
| title_full |
Information overload and skepticism in advertising. |
| title_fullStr |
Information overload and skepticism in advertising. |
| title_full_unstemmed |
Information overload and skepticism in advertising. |
| title_sort |
information overload and skepticism in advertising. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10008 |
| _version_ |
1772828704001490944 |