Information overload and skepticism in advertising.

Our study aims to investigate how information overload can relate to skeptical attitudes towards various attributes of advertising.

Saved in:
Bibliographic Details
Main Authors: Tan, Tu Zhi., Tang, Shunqing., To, Cheryl Dawn Yiwen.
Other Authors: Sangwan, Sunanda
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10008
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University

Similar Items