Information overload and skepticism in advertising.

Our study aims to investigate how information overload can relate to skeptical attitudes towards various attributes of advertising.

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Bibliographic Details
Main Authors: Tan, Tu Zhi., Tang, Shunqing., To, Cheryl Dawn Yiwen.
Other Authors: Sangwan, Sunanda
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10008
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Institution: Nanyang Technological University
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