Integrated Marketing Communication (IMC) campaign for youth challenge.

Integrated Marketing Communication (IMC) campaign for youth challenge.

The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of pa...

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Bibliographic Details
Main Authors: How, Lay Ling., Koh, Eugenia Meimei., Lim, Christina Peifen., Zhou, Shimei.
Other Authors: Karan, Kavita
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1007
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Institution: Nanyang Technological University
Description
Summary:The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of participation among young Singaporeans.

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