Integrated Marketing Communication (IMC) campaign for youth challenge.

• Main Authors: How, Lay Ling., Koh, Eugenia Meimei., Lim, Christina Peifen., Zhou, Shimei.
• Other Authors: Karan, Kavita
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1007
• Institution: Nanyang Technological University

The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of pa...