Integrated Marketing Communication (IMC) campaign for youth challenge.

Integrated Marketing Communication (IMC) campaign for youth challenge.

The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of pa...

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Bibliographic Details
Main Authors: How, Lay Ling., Koh, Eugenia Meimei., Lim, Christina Peifen., Zhou, Shimei.
Other Authors: Karan, Kavita
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1007
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1007
record_format dspace
spelling sg-ntu-dr.10356-10072019-12-10T12:43:06Z Integrated Marketing Communication (IMC) campaign for youth challenge. How, Lay Ling. Koh, Eugenia Meimei. Lim, Christina Peifen. Zhou, Shimei. Karan, Kavita Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of participation among young Singaporeans. Bachelor of Communication Studies 2008-09-10T07:13:40Z 2008-09-10T07:13:40Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1007 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
How, Lay Ling.
Koh, Eugenia Meimei.
Lim, Christina Peifen.
Zhou, Shimei.
Integrated Marketing Communication (IMC) campaign for youth challenge.
description The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of participation among young Singaporeans.
author2 Karan, Kavita
author_facet Karan, Kavita
How, Lay Ling.
Koh, Eugenia Meimei.
Lim, Christina Peifen.
Zhou, Shimei.
format Final Year Project
author How, Lay Ling.
Koh, Eugenia Meimei.
Lim, Christina Peifen.
Zhou, Shimei.
author_sort How, Lay Ling.
title Integrated Marketing Communication (IMC) campaign for youth challenge.
title_short Integrated Marketing Communication (IMC) campaign for youth challenge.
title_full Integrated Marketing Communication (IMC) campaign for youth challenge.
title_fullStr Integrated Marketing Communication (IMC) campaign for youth challenge.
title_full_unstemmed Integrated Marketing Communication (IMC) campaign for youth challenge.
title_sort integrated marketing communication (imc) campaign for youth challenge.
publishDate 2008
url http://hdl.handle.net/10356/1007
_version_ 1681039415703502848

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