Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products

Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products

This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a mark...

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Bibliographic Details
Main Authors: Goh, Mei Ming, Tan, Yun Ping, Pang, Boon Seng
Other Authors: Han-Wong, Soke Yin
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10088
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Institution: Nanyang Technological University
Description
Summary:This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a market of established brand names.

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