Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products

• Main Authors: Goh, Mei Ming, Tan, Yun Ping, Pang, Boon Seng
• Other Authors: Han-Wong, Soke Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10088
• Institution: Nanyang Technological University

This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a mark...