Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products

This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a mark...

Full description

Saved in:

Bibliographic Details
Main Authors:	Goh, Mei Ming, Tan, Yun Ping, Pang, Boon Seng
Other Authors:	Han-Wong, Soke Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10088
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10088
record_format	dspace
spelling	sg-ntu-dr.10356-100882023-05-19T03:30:08Z Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products Goh, Mei Ming Tan, Yun Ping Pang, Boon Seng Han-Wong, Soke Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a market of established brand names. 2008-09-24T07:39:41Z 2008-09-24T07:39:41Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10088 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Goh, Mei Ming Tan, Yun Ping Pang, Boon Seng Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
description	This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a market of established brand names.
author2	Han-Wong, Soke Yin
author_facet	Han-Wong, Soke Yin Goh, Mei Ming Tan, Yun Ping Pang, Boon Seng
format	Final Year Project
author	Goh, Mei Ming Tan, Yun Ping Pang, Boon Seng
author_sort	Goh, Mei Ming
title	Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
title_short	Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
title_full	Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
title_fullStr	Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
title_full_unstemmed	Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
title_sort	marketing of ique nest : exploratory research in consumers' purchasing behaviour of health tonic products
publishDate	2008
url	http://hdl.handle.net/10356/10088
_version_	1770567202080030720

Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products

Similar Items