Metrosexual credit card.
The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited,...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10188 |
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| Institution: | Nanyang Technological University |
| Summary: | The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited, and that motivates us to conduct this study. |
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