Metrosexual credit card.
The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited,...
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/10188 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-101882023-05-19T03:30:03Z Metrosexual credit card. Low, William Wei Ren. Yeo, Zongda. Zhuo, Hongbin. Teo, Jack Cheng Chuah Nanyang Business School DRNTU::Business::Marketing The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited, and that motivates us to conduct this study. 2008-09-24T07:40:58Z 2008-09-24T07:40:58Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10188 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Low, William Wei Ren. Yeo, Zongda. Zhuo, Hongbin. Metrosexual credit card. |
| description |
The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited, and that motivates us to conduct this study. |
| author2 |
Teo, Jack Cheng Chuah |
| author_facet |
Teo, Jack Cheng Chuah Low, William Wei Ren. Yeo, Zongda. Zhuo, Hongbin. |
| format |
Final Year Project |
| author |
Low, William Wei Ren. Yeo, Zongda. Zhuo, Hongbin. |
| author_sort |
Low, William Wei Ren. |
| title |
Metrosexual credit card. |
| title_short |
Metrosexual credit card. |
| title_full |
Metrosexual credit card. |
| title_fullStr |
Metrosexual credit card. |
| title_full_unstemmed |
Metrosexual credit card. |
| title_sort |
metrosexual credit card. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10188 |
| _version_ |
1770563621521195008 |