Metrosexual credit card.

• Main Authors: Low, William Wei Ren., Yeo, Zongda., Zhuo, Hongbin.
• Other Authors: Teo, Jack Cheng Chuah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10188
• Institution: Nanyang Technological University

The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited,...