Empirical study on factors affecting performance of Singapore's neighbourhood shops.

• Main Authors: Lee, Hui Fang., Loo, Yiwen., Wong, Qinlei.
• Other Authors: Wu, Yuan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10190
• Institution: Nanyang Technological University

This paper addresses the lack of research on factors that affect the performance of neighbourhood small shop in the Singapore retail context. These factors, marketing activities, feedback, managerial expertise, marketing efforts, service quality and customers’ loyalty, which are within retailers’...