Practical approach to strategic communications in effective campaign planning for World Vision Singapore.

• Main Authors: Liew, Sharon Xue Rong., Lim, Dan Li., Tay, Soo Hong., Xin, Huiwen.
• 其他作者: Lee, Chun Wah
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/1020

This report provides a practical insight into the use of strategic communications in effective campaign planning for World Vision Singapore, an international non-profit organisationl.