Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.

Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.

This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break throu...

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Main Authors: Chen, Roger Haoye., Ng, Sy Woei., Ng, Yuan Chang.
Other Authors: Nam, Inwoo
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/10291
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10291
record_format dspace
spelling sg-ntu-dr.10356-102912023-05-19T06:16:12Z Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. Nam, Inwoo Nanyang Business School DRNTU::Business::Industries and labor This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break through amidst fierce competition in Singapore grocery retail industry. 2008-09-24T07:42:03Z 2008-09-24T07:42:03Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10291 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Chen, Roger Haoye.
Ng, Sy Woei.
Ng, Yuan Chang.
Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
description This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break through amidst fierce competition in Singapore grocery retail industry.
author2 Nam, Inwoo
author_facet Nam, Inwoo
Chen, Roger Haoye.
Ng, Sy Woei.
Ng, Yuan Chang.
format Final Year Project
author Chen, Roger Haoye.
Ng, Sy Woei.
Ng, Yuan Chang.
author_sort Chen, Roger Haoye.
title Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
title_short Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
title_full Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
title_fullStr Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
title_full_unstemmed Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
title_sort retail industry in singapore : a comparative study of local-owned supermarket vs heartlander stores.
publishDate 2008
url http://hdl.handle.net/10356/10291
_version_ 1770565613312278528

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