Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.

This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break throu...

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Bibliographic Details
Main Authors: Chen, Roger Haoye., Ng, Sy Woei., Ng, Yuan Chang.
Other Authors: Nam, Inwoo
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10291
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Institution: Nanyang Technological University

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