Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.

• المؤلفون الرئيسيون: Chen, Roger Haoye., Ng, Sy Woei., Ng, Yuan Chang.
• مؤلفون آخرون: Nam, Inwoo
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10291

This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break throu...