Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.

• Main Authors: Chen, Roger Haoye., Ng, Sy Woei., Ng, Yuan Chang.
• Other Authors: Nam, Inwoo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10291
• Institution: Nanyang Technological University

This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break throu...