Effects of web design quality and media publicity on job applicants.

• Main Authors: Lin, Shihui., Queck, Su Fen., Tan, Weiling.
• Other Authors: Templer, Klaus-Jurgen
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Public relations::Media management
• Online Access: http://hdl.handle.net/10356/10334
• Institution: Nanyang Technological University

The aim of this study was to investigate the effects of media publicity and company’s website on organizational attractiveness and job application tendency. A 3 x 2 factorial design was formulated to test our hypotheses. We proposed that as web design quality increases, perceived organizational attr...