Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.

This project aims to advise a Canadian fast fashion retailer – Le Ch?teau, on how to expand its operations into the Asian markets, specifically to set up its first outlet in the most favorable country.

Saved in:

Bibliographic Details
Main Authors:	Chew, Sze Wei., Kua, Ser Mian., Lim, Chiew Ling.
Other Authors:	McGovern, Ian
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/10388
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10388
record_format	dspace
spelling	sg-ntu-dr.10356-103882023-05-19T05:41:38Z Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau. Chew, Sze Wei. Kua, Ser Mian. Lim, Chiew Ling. McGovern, Ian Nanyang Business School DRNTU::Business::Marketing This project aims to advise a Canadian fast fashion retailer – Le Ch?teau, on how to expand its operations into the Asian markets, specifically to set up its first outlet in the most favorable country. 2008-09-24T07:43:05Z 2008-09-24T07:43:05Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10388 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Chew, Sze Wei. Kua, Ser Mian. Lim, Chiew Ling. Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.
description	This project aims to advise a Canadian fast fashion retailer – Le Ch?teau, on how to expand its operations into the Asian markets, specifically to set up its first outlet in the most favorable country.
author2	McGovern, Ian
author_facet	McGovern, Ian Chew, Sze Wei. Kua, Ser Mian. Lim, Chiew Ling.
format	Final Year Project
author	Chew, Sze Wei. Kua, Ser Mian. Lim, Chiew Ling.
author_sort	Chew, Sze Wei.
title	Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.
title_short	Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.
title_full	Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.
title_fullStr	Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.
title_full_unstemmed	Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.
title_sort	expansion and marketing strategies to asian markets for a fast fashion brand - le chateau.
publishDate	2008
url	http://hdl.handle.net/10356/10388
_version_	1770565966169636864

Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.

Similar Items