Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.

This project aims to advise a Canadian fast fashion retailer – Le Ch?teau, on how to expand its operations into the Asian markets, specifically to set up its first outlet in the most favorable country.

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書目詳細資料
Main Authors: Chew, Sze Wei., Kua, Ser Mian., Lim, Chiew Ling.
其他作者: McGovern, Ian
格式: Final Year Project
出版: 2008
主題:
在線閱讀:http://hdl.handle.net/10356/10388
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