Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.

• Main Authors: Chew, Sze Wei., Kua, Ser Mian., Lim, Chiew Ling.
• Other Authors: McGovern, Ian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10388
• Institution: Nanyang Technological University

This project aims to advise a Canadian fast fashion retailer – Le Ch?teau, on how to expand its operations into the Asian markets, specifically to set up its first outlet in the most favorable country.