F&B business opportunity in NTU.
Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity a...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10427 |
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| Institution: | Nanyang Technological University |
| Summary: | Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market.
Hence, the main objective is to determine whether brand equity and other elements such as price and location are effective for branded F&B businesses in a school environment.
The outcome we would want to achieve is to help any potential interested companies to enter and operate on campus. With this study, potential F&B companies will be able to have a better understanding of their target consumers and business potential in terms of pricing, preferred food choice and branded outlets. |
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