F&B business opportunity in NTU.

• Main Authors: Low, Wan Wen., Thean, Ai Hui., Wong, Melissa Jing Pei.
• Other Authors: Clive, Choo Wee Ee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10427
• Institution: Nanyang Technological University

Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity and other elements such as price and location are effective for branded F&B businesses in a school environment. The outcome we would want to achieve is to help any potential interested companies to enter and operate on campus. With this study, potential F&B companies will be able to have a better understanding of their target consumers and business potential in terms of pricing, preferred food choice and branded outlets.