F&B business opportunity in NTU.

• Main Authors: Low, Wan Wen., Thean, Ai Hui., Wong, Melissa Jing Pei.
• Other Authors: Clive, Choo Wee Ee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10427
• Institution: Nanyang Technological University

Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity a...