F&B business opportunity in NTU.

Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity a...

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Bibliographic Details
Main Authors: Low, Wan Wen., Thean, Ai Hui., Wong, Melissa Jing Pei.
Other Authors: Clive, Choo Wee Ee
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10427
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Institution: Nanyang Technological University