F&B business opportunity in NTU.
Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity a...
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Main Authors: | , , |
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Format: | Final Year Project |
Published: |
2008
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Online Access: | http://hdl.handle.net/10356/10427 |
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Institution: | Nanyang Technological University |
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