F&B business opportunity in NTU.

• Main Authors: Low, Wan Wen., Thean, Ai Hui., Wong, Melissa Jing Pei.
• 其他作者: Clive, Choo Wee Ee
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/10427

Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity a...